Local government units (LGUs) across Romblon province are being urged to appoint designated public information officers (PIOs) to enhance communication between the government and the public.
Kim Faderon, Public Information Officer of Odiongan, emphasized that PIOs play a crucial role in disseminating accurate and timely information. He stressed the need for LGUs to prioritize clear communication strategies, especially in response to increasing demands for transparency and efficient public service.
“Kung walang PIO sa LGU, sino ‘yung madaling lapitan ng community na hindi politiko? So kami ‘yung humaharap ‘yung publiko to bridge them sa information na kailangan nila sa munisipyo,” Faderon said.
Currently, nearly 30% of towns in Romblon have yet to formalize these positions, resulting in gaps in consistent and reliable information flow, particularly during emergencies.
Faderon encouraged local leaders to start with small teams, such as social media managers, to handle basic PIO tasks. This would help improve public relations and build trust between government institutions and the communities they serve.
Faderon was a guest at the Philippine Information Agency’s Kapihan on Thursday, September 19, where they discussed Public Relations Month.
